Cycling revolution on the streets of London
HJ Fantaskis | 02.11.12
Founder of the Eden Project, Sir Tim Smit, cut the ribbon to open London’s newest electric bicycle store on Portobello Road earlier this month.
The store is the first London branch of Justebikes, a Suffolk-based company, which has been selling and servicing quality electrically-assisted bicycles in the UK since 2005.
Justebikes specialises in selling high-quality, European-made electrically assisted bicycles – or e-bikes – in the UK.
James FitzGerald, founder of Justebikes said, "Across Europe, people are embracing e-bikes as alternatives to cars for short journeys... We believe our London store could be the catalyst to a wholesale change in the way Londoners choose to travel."
A very exciting prospect. It's also great news for those of us who aren't yet the next Victoria Pendleton and Daley Thompson.
James says, "Electrically assisted cycling gives the benefit of exercise without getting hot and sweaty on the way to work. The added acceleration you get from pressing down on the pedals means e-bike riders can move away from traffic lights and amongst moving traffic much more quickly than on a manual bike, making them much safer for city cycling.”
Crucially for Londoners, the e-bikes sold by Justebikes come with state-of-the art electronic security technology, making the bikes virtually theft-proof.
A full range of e-bikes is now available in the new flagship West London shop at 318 Portobello Road. It was officially opened by Sir Tim Smit - a long time supporter of the work Justebikes are doing to encourage people to be proactively reducing their carbon footprint.
Address: 318 Portobello Road, London, W10 5RU
More about Justebikes
With a background in transport engineering James’ objective is to help develop a realistic low cost, low emission transport solution built around these proven 21st century products.
Electric bikes look similar to conventional bicycles but incorporate a rechargeable battery, an electric motor and control system, and importantly for Londoners, electronic immobilisers for extra security.
Back in 2005, when James was first looking at what was available in the e-bikes market - and having been completely uninspired by the Chinese offering - he visited Holland to see what the Dutch were up to. He was immediately impressed with SPARTA's vision, ethos and the quality of their e-bikes, and the staff that build them. Fantastic.
- Clean Energy
- Eco Commmunities
- Eco Heroes
- Eco Media
- Ethical Finance
- Green Living
- Green Technology & Design
- Guest Bloggers
- Morning News
- Social Media
- Weekly Greenhouse Updates
- Morning News - Tuesday 21st May 2013
- Morning News - Monday 20th May 2013
- Morning News - Friday 17th May 2013
- Morning News - Tuesday 14th May 2013
- Morning News - Monday 13th May 2013
- Morning News - Thursday 25th April 2013
- Exhibition showcases sustainability leaders’ wishes for the future
- Morning News - Tuesday 23rd April 2013
- Morning News - Monday 22nd April 2013
- National Trust commits to renewable energy
- Morning News - Tuesday 16th April 2013
- Morning News - Monday 15th April 2013
- Anna Shepard
- The Sustainable Business Lab
- The Soil Association
- Adam Vaughan
- Business Green
- Dot Earth
- Environment 360
- Environmental Graffiti
- George Monbiot
- Green Futures
- Green Inc.
- Green Thing
- Guardian Environment
- Huffington Post Green
- Jonathon Porritt
- Julia Hailes
- La Tierra
- Mother Nature Network
- Recycle This
- The Alternative Consumer
- The Daily Green
- The Oil Drum
- Transition Culture
- Zero Carbonista