Enough of Big Banks? Triodos challenges UK savers to move just £10
Admin | 27.07.12
Think you’re alone, and powerless to change the Big Banking system?
Think again. Watch this video from ethical bank Triodos and see what can be achieved with people power.
Small. The new Big.
The short film calls upon the nation’s savers to move as little as £10, and help shape a fairer and more sustainable banking system.
As the largest ethical bank in the world, Triodos only finances enterprises which create environmental, social or cultural added value. Transparency sets them apart from the majority of banks: customers are informed about the bank’s lending, and can target their savings to particular areas of investment. Which, by the way, include organic food and farming, renewable energy, social housing and fair trade.
Among their UK business customers, includes Hugh Fearnely-Whittingstall’s River Cottage, Ecotricity, Cafedirect and Amnesty International.
Triodos is working to spread the message by leveraging the power of social media - with the aim of encouraging as many UK adults as can be reached to invest as little as £10 with Triodos.
New figures from Triodos show that even just £10 from every UK adult saver - £386million - could be enough to start a big change in the UK banking system. And, so you know, £20 moved to Triodos from every UK adult saver would be the equivalent of the fine that HSBC currently faces for money laundering.
The banking scandals barely seem to leave the headlines. It’s been 5 years since the crisis surrounding Northern Rock, but the banking scandals are endless. It’s time to make a big change, by doing something small.
Charles Middleton, UK Managing Director for Triodos bank says, "Only when they lose the support of millions of savers and their deposits will the big banks sit up and listen and start to change their ways."
Unlike the Big Banks, who will be imminently launching their promotional campaigns to stem the tide of dissatisfied and disgusted customers closing their accounts, you won’t find Triodos’ new short film on television, and they won’t be advertising on billboards. This is about people power.
Ready to do something small?
We’re asking you to share this video with as many of your friends, family and workmates as possible. You can email them the link, Share the video on Facebook, or tweet the link on Twitter to your followers.
YouTube link: http://www.youtube.com/watch?v=sQqYX6VJc40
You can use this link for Twitter: http://ow.ly/cnxHJ
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