Luva Huva - ethical knickers!
HJ Fantaskis | 01.10.12
It's not every day that Greenhouse will post photos of ladies in lingerie (however beautiful it may be), but for Luva Huva (think, 'hubba hubba') we're making an exception.
Last week, Luva Huva launched their Autumn Winter collection of ethical lingerie.
There are a few things that we love about Luva Huva.
Firstly, the entire collection of lingerie, dresses, and slips are made using ethically sourced, sustainable fabrics.
The team exclusively use a range of natural fibres, including bamboo, hemp, soy, organic cotton and vintage lace.
These fibres are relatively low-impact and certainly better for the environment (and its farmers) than conventional cotton, and man-made fibres like polyester.
Secondly, the collection is all hand made in the Luva Huva studio in Brixton, south London.
British manufacturing is fantastic. It supports the local community and stops the incredible tailoring skills needed in garment construction being lost to mass-market producers.
Tailors at the studio in Brixton make each pair of knickers with care and immense skill.
Thirdly, they're gorgeous. Hemp is notoriously regarded as the 'eco-warrior' fabric of choice, favouring itchy hessian sack-style tunics and the like.
The cuts, the colours and the choice from Luva Huva is fabulous. To date, it's one of the few brands that offers a collection of underwear that's both affordable, and beautiful.
Luva Huva's founder, Joanna Ketterer, has designed a wonderfully feminine and elegant lingerie collection, that offers a woman a quiet, private confidence.
Lastly, their choice of model is highly commendable. The model in these shots is by no means an unhealthy size zero. This is an important factor, we think, in ethical and responsible marketing.
There's something very comforting about knowing that your knickers are doing good in so, so many ways.
For more of their collection, visit Luva Huva's website!
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