Organic September: Fashion
HJ Fantaskis | 26.09.12
In this edition of our Organic September series, we look at Organic Fashion.
Recently joining the Greenhouse PR Team is HJ Fantaskis, a Digital PR & Sustainable Fashion consultant. She takes us through her pick of the best of affordable, organic fashion.
Komodo are probably my favourite brand for sustainable fashion. Founded by Joe Komodo in 1988, Komodo have grown and expanded to become an internationally-recognised brand, pioneering in ethical and eco-friendly fashion.
Their collection, especially their latest Autumn Winter collection, tends to be constructed with a mixture of fabrics, favouring a hemp and organic cotton mix.
Notably, Komodo is one of the few ethical fashion brands that offer several pieces that would be suitable for the office.
If you ever get a chance, head over to their Covent Garden store. I stumbled across the store early in the new year, and left with what is, undoubtably, the most gorgeously-fitting coat that I have ever owned.
You cannot have a post on organic fashion, without mentioning Monkey Genes. Possibly because they were the first fashion brand to come with the Soil Association's very own stamp of approval, but definitely because they offer a well-cut, responsibly-sourced denim collection.
Phil Wildbore, founder and designer of Monkee Genes says it best.
Denim is a difficult issue for sustainable fashion folk. It's a labour- and water- intensive process, and some finishing processes (especially sandblasting) to get the jeans looking battered before you've even put them on is literally a death sentence for the labour workers. However. Monkee Genes works scrupulously with their garment workers and, by sourcing from organic cotton farmers, the land is protected and respected too.
Being the London-Cornish hybrid that I am, you can imagine my delight when I discovered Seasalt. I visited their Falmouth store this summer, and it's absolutely gorgeous. (Plus, they're opposite both an award-winning fish & chip shop, and the sea front - you can guess where I headed as I left the store, laden down with bags full of sale goodies as I was.)
Seasalt are not an exclusively organic cotton brand - they offer a lot of bamboo and even a Cornish-Made collection; but a quick search for "Organic Cotton" brings up over 500 products for you to choose from.
Seasalt are my go-to brand for wardrobe staples and casual sweaters. They cater for a range of ages, and have a nice selection of menswear - something that as a menswear specialist in ethical fashion can be a nightmare to find.
If you've ever sought out 'organic fashion' on the Internet, you'll probably be familiar with People Tree. They’re perfectly accessible (in price and design), and you’re likely to find them featured in the print media, when the fashion editor of a glossy decides to be deeply innovative and focus on ‘eco’ fashion for a 4-page spread.
I love their organic, Fairtrade jersey cotton range (so, so soft!) and I usually pick up one or two tops each season - to replace the Dorothy Perkins Teeshirts of Old lurking in the depths of my wardrobe that have finally lost all colour, shape and meaning, and need to be relegated to Traid.
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