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Why (and how) to choose organic

Sally Hill | 31.08.10

You're in the market and two baskets of strawberries are on the shelf. One is organic, the other is not. What makes you choose one over the other?

Today, organic food is more present in the public consciousness than ever before. Most people get the general idea that food free from chemicals and pesticides is a good thing - for humans and the environment - but a lot of people still struggle with going organic.

Why? Aside from the issues of cost and availability, not to mention the rush of life that impacts our diet (ergo the success of fast-food), choosing organic means navigating an overload of facts, health advice and environmental and ethical concerns. That can be a bit daunting.

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