Blog

Give it a grow: Join us in the One Pot Pledge

Anna Guyer | 18.05.10

Everyone at Greenhouse is working to recruit 1,000 people to join us in the One Pot Pledge, a campaign to get 30,000 first-time gardeners to grow a pot of fruit or veg.

I love this project. It's good for the environment, and it's stuff you can eat :-)

Please join us in pledging to grow a pot of veg. Like you, we are just starting out.

The official web site is chock full of tips for first-timers, and they have expert advice from well-known gardeners like Alys Fowler. You can even submit your gardening questions and they will be answered.

It's all on the One Pot Pledge site, sponsored by Garden Organic, the leading organic growing charity.

We'll be posting our progress here and on our new Facebook page. Check it out and "like" us. We're mailing free veg seeds to new Facebook friends.

If you're already a gardener, there's a role for you in the One Pot Pledge to help get a friend or two growing too.

Let's grow a tastier world together!

Environment Food Gardening | Share +
one pot pledge, garden organic, facebook, gardening, growing

Yeo! Dairy’s Rapping Farmers Are Da Bomb on X-Factor, Fo’shizzle

Kenneth Hill | 11.10.10

Yeo Valley busted out its £5 million advertising campaign this weekend, slotting in an ad on X-Factor that features rapping farmers putting the cool in sustainability, things organic and Yeo Valley, the UK's largest organic brand.

The new rap ad knocks one out of the park: a smart, funny, catchy, unexpected spot, placed on the top-rated TV show in the UK, posted online and poised for viral sharing. The song and the rapping farmers are irresistibly fun (you can download the ringtone), and will go a long way in giving a whole new rap to sustainably produced, organic food. 

The four young farmers - plus extras including Yeo Valley staff, their cows and an awesome owl known as Ted -- serve as the hippest ambassadors ever for the West Country and Yeo's suite of organic products.

"Our farmers aren’t rapping about their bling, girls and fast cars but instead about our cows, tractors and wax jackets — matters a little bit closer to home," blogs Ben Cull, head of brand marketing at Yeo Valley, on the company's new interactive web site.

Yeo's new site sports links to their presence across social media platforms (profiles at twitter.com/yeovalley, Facebook, and "YeoTube"), plus personable and accessible video clips featuring founder Mary Mead, and son Tim who runs the Blagdon-based, family-owned dairy farm that prides itself on being a "real place" working in harmony with nature.

Admirably, Yeo Valley has a strong commitment to maintaining a low-carbon footprint, too. For example, their new pots are 100% recyclable and made from 80% recycled material, they use green energy to run the dairies and they employ double-decker trailers to move more product which results in fewer lorries and less fuel.

Bottom line: this ad is a true winner.

PS: It won't hurt the image of the Young Farmers' Clubs either. Peace out. 

Eco Media Organic Social Media | Share +
rap music, yeo valley, facebook, tim mead, youtube, advertising, mary mead, sustainable farming, green social media, x-factor