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EDF NAMED AND SHAMED FOR ITS GREENWASH

Anna Guyer | 17.06.10

Today French nuclear energy giant EDF has launched Green Britain Day.  We need your help to expose EDF's Green Britain Campaign for the greenwash it represents.  EDF is not green, it's not British.  And it spends £20m on marketing Green Britain day which is more than its annual spend on investing in new green energy.  It's a travesty and we are outraged by how EDF is behaving.  Join us to support the Real Green Britain!

Consider the facts ...  

• EDF stands for Électricité de France = the state owned French energy provider
• It operates 8 nuclear power stations in the UK
• It is the world's largest corporate producer of toxic nuclear waste behind the US and Canada
• Its claims around "low-carbon energy" actually refer to nuclear power that has generated 1420 tonnes of high level nuclear waste that will remain a toxic threat to the environment for hundreds of years. 
• Only 1% of EDF's generation capacity in the UK comes from Renewables (Nuclear = 66%, Coal = 28%, Gas = 5%).
• EDF's electricity generated from their coal fired power stations is responsible for over 20m tonnes of CO2 emissions. 
• Over the last 6 years EDF spent a yearly average of £4.98 per customer building new green energy - this puts them in 5th place amongst the 'Big 6'

That's what Green Britain Day is meant to distract us from.

In this morning's London Metro, not one, but twelve pages feature ads for EDF's 'Green Britain Day.' EDF also bought the whole back cover.  Metro didn't do this for free. That's just a tip of the melting iceberg in terms of EDF's greenwash spend. There are also outdoor ads, deals with media partners including Heart FM, ITV, and MSN, and a costly TV campaign.

Frankly, EDF's big-buck advertising budget would be better spent investing in producing cleaner energy and less, say, in buying ads to cover up the company's self-acclaimed role as one of the "one of the largest participants in the global coal market," as the Guardian's Fred Pierce pointed out on last year's Green Britain Day.

So what's a person who really wants to make Britain greener to do?

Switch to Ecotricity, for one. Ecotricity is a British company reinvesting its profits into building more wind turbines and creating new green energy. Ecotricity invests more than £400 per customer per year to build new green energy -- far more than any competitor.

Ecotricity founder Dale Vince is dedicated to real green energy and, together with Greenpeace, is combatting EDF's greenwash.

"Only 1% of EDF's generation capacity here in the UK is from renewables - how come so little? Could it be that EDF spend more time and money on green image making than on green doing - I certainly think so," Vince says. "The truth is that EDF are one of Britain's biggest polluters. They should start a little closer to home if they really want a Green Britain. There's plenty of scope in the 20 Million tonnes of CO2 they pump into Britain's atmosphere each year - for example. We might all take them a little more seriously if they did as they say we should all do - so go on do something for the team EDF."

Ben Ayliffe, head of Greenpeace’s nuclear campaign, said: “EDF’s shameless advertising campaign is little more than an attempt by a French state-owned nuclear monolith to play the British public for fools. There’s absolutely no way it’s a green company. It’s only interested in fleecing taxpayers for billions of pounds to subsidise a new generation of expensive and dirty atomic power stations.

We want to expose EDF for what they are doing. Here are a few ways you can take help:

• 'How about Green France Day?' - why Green Britain Day is a fraud.

• Facebook: Exposing the Great British Greenwash

• Ecotricity: a British company dedicated to turning electricity bills into windmills. Find out how.

• Twitter: Ecotricity ic clocking the greenwash here. 

And finally, check out Mock Green Britain Day where you can design an ad (and see what others have done) to expose EDF. You can win free electricity for a year (up to £500), too. Note that these are some pretty peeved people and not all the ads are safe for work!

Mock Green Britain Day 

Environment | Share +
green, ecotricity, green britain day, greenpeace, edf, greenwash

Weekly Greenhouse Round-Up

Sally Hill | 09.07.10

It has been a week of exciting events and developments for sustainable transport.

Here in the UK, Greenhouse kept a close eye on the Eco Rally, which showcased a hoard of new alternativelly-fuelled vehicles.

And more fascinating still, there was news of a solar-powered plane which took a 24hr flight in the darkness. The story was first reported here by Inhabitat that the plane, the Solar Impulse, was about to embark on a trial journey. The plane successfully completed the trip and landed in Switzerland 26 hours later.

The flight will progress investment in solar-powered aircraft, with particular emphasis given to the fact that the plane was able to store enough energy to fly in darkness. While a commercial solar flight is still a long way off, this is a trail-blazing design and a huge step forward, and shows that the seemingly impossible can be done. You can follow Solar Impulse flights in real time on Solar Impulse TV.

Here are the links we loved this week:

'Glastonbury's Call to Eco-Conscious Arms'
Daisy Dumas seeks out 'eco-ness' at the festival and discovers it is built into the design of the festival.
(The Evening Standard)

'Eco Rally: A Green Car Race from London to Brighton'
Profile of Dale Vince's wind car entry into the 2010 Rally.
(Greenhouse)

'Healthier Office Spaces Benefit Everyone'
The 'Living Office' at the Chelsea Flower Show designed around research that shows the link between plants and fresh air and productivity.
(Treehugger)

'What Does the UK Public Want to Drive?'
Gap exists between those who want to be sustainable and those who would be willing to buy an electric vehicle.
(Eco Rally)

'Greenpeace Names, Shames Companies Over Deforestation'
Tesco named among those responsible for large scale forest destruction and species loss in Indonesia
(Yahoo Finance)

'Take Up of School Lunches Rises in 2009-2010'
Release of figures shows uptake growing in both primary and secondary schools
(School Food Trust)

'Eco Rally Sparks Conversation About the Future of Transport'
What participants had to say about the 2010 Eco Rally and what it means for transport.
(Greenhouse)

'European Union Could Cut Emissions by 95% With Renewables - Greenpeace'
Report from Greenpeace says savings would easily outweight investment in renewables.
(The Guardian)

'Gordon Brown's Vegetable Patch Goes to Seed'
The Brown's beloved vegetable patch has been overlooked by David and Samantha Cameron.
(The Telegraph)

Oh My God What Happened
'The Book for Everyone Who Wants to Move Into the Digital Era of Awesomeness'

Weekly Greenhouse Updates | Share +
green, green living, solar, eco rally, social media, greenpeace, deforestation, plane, cars, glastonbury