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ECO HERO: JAMES SUTTON

Greta Jonyniate | 10.11.11

James Sutton is the founder of the revolutionary non-profit organisation pioneering the bloomtrigger project; a simple, affordable and creative way for people to protect rainforest. Bloomtrigger is a social enterprise developing a new visual model of online fundraising to enable individuals, businesses and primary school children to help protect their own part of the rainforest. The bloomtrigger project works in partnership with the CREES foundation a charity empowering forestry communities in the Peruvian Amazon to sustainably manage their forest land. Ultimately the bloomtrigger project aims to protect 1 million hectares of the rainforest worldwide.

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climate change, deforestation, reforestation