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Greenhouse Weekly Roundup

Sally Hill | 03.09.10

This week saw a number of stories about energy companies investing in projects driven by the new feed-in tariff. We heard that Eaga is looking for 250,000 sunny roofs to power profit and Centrosolar joined the UK feed-in tariff gold rush.

At the same time, an open letter to Chris Huhne from a coalition of green groups urged the Energy secretary was not to cut the feed-in tariff subsidies, after suggestions they may be slashed. 

The exciting announcements from the Bristol Organic Food Festival continue with star chef Hugh Fearnley-Whittingstall to appear at the festival and present the Soil Association's organic food awards.

If you want to be there, you can still win one of 20 pairs of tickets by entering Yeo Valley's competition.

Another story looking at the mainstreaming of organic asked 'Why is Organic Food More Expensive, and When Will it Change?', and Greenhouse put together a quick guide to 'Why (and how) to Choose Organic'.

Here are the links we loved this week:

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Weekly Greenhouse Updates | Share +
organic food festival, organic, yeo valley, solar, chris huhne, feed-in tariff, eaga, andrew simms, oil, bjorn lomborg

Yeo! Dairy’s Rapping Farmers Are Da Bomb on X-Factor, Fo’shizzle

Kenneth Hill | 11.10.10

Yeo Valley busted out its £5 million advertising campaign this weekend, slotting in an ad on X-Factor that features rapping farmers putting the cool in sustainability, things organic and Yeo Valley, the UK's largest organic brand.

The new rap ad knocks one out of the park: a smart, funny, catchy, unexpected spot, placed on the top-rated TV show in the UK, posted online and poised for viral sharing. The song and the rapping farmers are irresistibly fun (you can download the ringtone), and will go a long way in giving a whole new rap to sustainably produced, organic food. 

The four young farmers - plus extras including Yeo Valley staff, their cows and an awesome owl known as Ted -- serve as the hippest ambassadors ever for the West Country and Yeo's suite of organic products.

"Our farmers aren’t rapping about their bling, girls and fast cars but instead about our cows, tractors and wax jackets — matters a little bit closer to home," blogs Ben Cull, head of brand marketing at Yeo Valley, on the company's new interactive web site.

Yeo's new site sports links to their presence across social media platforms (profiles at twitter.com/yeovalley, Facebook, and "YeoTube"), plus personable and accessible video clips featuring founder Mary Mead, and son Tim who runs the Blagdon-based, family-owned dairy farm that prides itself on being a "real place" working in harmony with nature.

Admirably, Yeo Valley has a strong commitment to maintaining a low-carbon footprint, too. For example, their new pots are 100% recyclable and made from 80% recycled material, they use green energy to run the dairies and they employ double-decker trailers to move more product which results in fewer lorries and less fuel.

Bottom line: this ad is a true winner.

PS: It won't hurt the image of the Young Farmers' Clubs either. Peace out. 

Eco Media Organic Social Media | Share +
rap music, yeo valley, facebook, tim mead, youtube, advertising, mary mead, sustainable farming, green social media, x-factor