Clients

Abel & Cole

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• CaféDirect
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• Abel & Cole
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Abel & Cole is a pioneer of organic and sustainable food retailing, best known for its organic vegetable box scheme and for its sustainable and ethical approach to organic food retailing – supporting local farmers and growers across the UK to develop and grow their business.

We worked with Abel & Cole for two years to help the company build its brand as the UK’s best organic retailer - offering its customers an ethical and green alternative to the supermarket, making organic easy and accessible. A high profile media campaign was developed to promote the health, taste and environmental benefits of choosing organic produce, as well as highlighting the enormous range of over 800 products on offer through Abel & Cole.