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Amanda Barry-Hirst
Amanda Barry-Hirst has been creating successful PR campaigns for over 20 years. A true all-rounder, her career spans both in-house and consultancy roles, including 10 years running her own PR Week Award-winning PR consultancy, Amanda Barry Communications, whose clients included Motorola, Future Publishing, Mobil Oil and Lloyds TSB.
Amanda has a particular passion for the environment and has spent the last four years working with brands and organisations across the waste, recycling and renewables sectors. This includes two years spent as Head of Press & PR at WRAP, the Government’s waste delivery body, where she directed the PR for consumer behaviour change campaigns Recycle Now and Love Food Hate Waste. A six month interim Head of Consultancy role at environment agency Mistral saw her manage the annual ‘Wind Week’ for Renewables UK and a website project for Biogen/Greenfinch. Most recently, she has provided communication programmes to the National Energy Foundation and British Glass.
An experienced trainer and coach, Amanda runs PR skills workshops and is author of ‘PR Power’ published by Virgin Books, with foreword by Sir Richard Branson.