Founded in 2012, Hodmedod’s is an innovative independent business committed to providing quality food from British farms. From quinoa to beans and peas, Hodmedod’s works with farmers across the UK to source delicious, British-grown pulses and grains.
In August, Greenhouse PR supported Hodmedod’s with the announcement of the first ever crop of lentils harvested in the UK in Ashwell, Hertfordshire. Lentils are a notoriously difficult crop and have never been grown extensively in the UK. After visiting Sweden in 2014 and hearing about a continuing tradition of lentil growing on the island of Gotland, Josiah and the Hodmedod’s team decided to introduce the crop to the UK. They found that lentils are a low-input crop for less intensive farming systems as they fix their own nitrogen, attract few pests and diseases, and require less water than many other crops.
The first commercial crops of organic and conventionally-farmed lentils are currently being harvested at six farms in Suffolk, Hampshire, Wiltshire, Hertfordshire and Sussex, and have received a great deal of interest from top chefs like Jamie Oliver and Olia Hercules.
“We’d always wanted to grow lentils but were repeatedly told it just wasn’t possible, then we met some inspiring lentil farmers who told us to just plant them and see what happened. We did and it turns out lentils grow well here, the trick is keeping them weed-free and harvesting them – skills we’ve been learning over the last few years.” Josiah Meldrum, farmer and Hodmedod co-founder.
The story was a huge success across media outlets. National online and print coverage included the likes of The Guardian, The Times and East Anglian Daily Times. BBC Three Counties carried out a morning show interview with Josiah Meldrum and the story was also covered by ITV Anglia and BBC Look EAST.
We look forward to seeing the lentils popularity grow, as quickly as it did in the media, and even trying some out for ourselves!
To hear more about Hodmedod’s latest creation, or any of their past projects, take a look at their website. We work with pioneering brands and organisations that are on a mission to create more sustainable food systems. If you’re an innovative environmental organisation looking for PR support we would love to hear from you.