The organic market is now in its fifth year of strong growth and the market is now worth £2.09 billion. This growth in sales for organic produce is at its highest for more than a decade.
The Soil Association’s 2017 Organic Market Report launched today reveals that total sales of organic in the UK increased by 7.1% in 2016 while non-organic sales continued to decline. Organic represents around 1.5% of the total UK food and drink market.
More consumers are choosing organic – confirmed by recent research from England Marketing revealing that 39% of shoppers buy organic food on a weekly basis.
In an article in the Telegraph today, Organic Trade Board chief executive Paul Moore explains that the “message is becoming better understood” by a “young audience“.
“It’s all consumer driven, shoppers perceive organic to be healthy and tasty, they are deciding that it is worth the money. The organic message is becoming better understood, and all the evidence we see is it is increasing partly because of the young audience coming into the market.”
More supermarket chains are offering wider ranges of organic choices and new independent food stores are growing rapidly. Initiatives like Organic Served Here, Organic UnBoxed, Wake Up To Organic and Organic September have helped to engage consumers with the benefits of switching to organic.
Greenhouse recently helped the Organic Trade Board announce the news that they had been awarded €10.4 million by the EU to run a three year campaign to help open up the market opportunity for organic food in the UK and Denmark. Starting in January 2017, the OTB will be working with brands, processors and retailers to drive growth in the organic food and drink sector.
The OTB won the EU bid by demonstrating that the funding for the campaign will help grow retail sales of organic, increase employment in organic agriculture, and improve awareness and understanding of the benefits of organic food and drink.
Next week, a pledger briefing, “Prosper and Grow with Organic” will be held by the Organic Trade Board, to reveal the three year creative campaign, and engage producers and retailers across the organic industry in discussions focused on growing the organic market. A session with guest speakers will be hosted by journalist and broadcaster, Lucy Siegle, on the theme of “Taking Organic Mainstream”. If you would like to be involved in the organic debate, tickets are available here.
Triodos Bank are also hosting in partnership with the Soil Association the Bristol launch of the Organic Market Report 2017. They will be presenting the report at a free networking breakfast for local professionals.
We work with people and organisations who are creating positive change. If you are an environmental pioneer looking for PR support get in touch.