Project

Launch of hydrogen car

Client

Riversimple

Sector

Transport & Innovation

“We were delighted with the results for the launch of the Riversimple Rasa.   Greenhouse PR did a fantastic job in providing a strategy and executing the launch of the car. Understanding very different audiences, from car enthusiasts to environmentalists and potential investors, was crucial to us as was managing the logistics of taking a very valuable hydrogen prototype on tour. The Rasa now has real momentum.”

Hugo Spowers, Founder and Chief Engineer, Riversimple

Challenge

The revolutionary Riversimple Rasa engineering prototype challenges the car industry with the first affordable, state-of-the-art hydrogen car, delivered as a complete, cost-transparent service to customers.

Our brief was to showcase the car create ‘buzz’ around the potential of the hydrogen-powered car and attract private investors in a new funding round to finance further development.

Approach

We positioned the Riversimple’s strategy and technology as a challenge to the car industry and a glimpse of the future.

We held a roadshow of 34 media interviews with a car trial allowing journalists to experience the Rasa and to write more considered pieces. We set up embargoed in-depth profile interviews with the Financial Times and Economist.

We developed a global media campaign, targeting newswires, and key international media as well as leading automotive and technology-focused online and print media to deliver in-depth analysis of engineering and go to market strategy.

We extended our reach through series of high profile TV interviews creating a momentum behind the car and the investment opportunity including a Top Gear opportunity and secured a profile by Jeremy Clarkson in Sunday Times.

Result

Widespread coverage highlighted the investment opportunity and talked about the car of the future challenging the car industry.

UK coverage included FT, Economist, New Scientist, full page in Daily Mail, Daily Telegraph, plus double page spread in Sunday Times on the challenge to the industry.

The BBC, Sky News and Top Gear were among 13+ television packages that profiled the car and interviewed Riversimple founder Hugo Spowers. It was featured in 5+ radio broadcasts.

Widespread coverage across all key car trade media, positioning Rasa as a vision of the future.

20+ pieces of coverage in foreign language publications.
188 online pieces of media coverage showcasing the car story.
2,845 image views and release downloads on PR Newswire.

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